Gordon Burns BBC North West News...

Gordon Burns job within the production is to deliver the news to the audience that is watching and to inform people of the goings on, he is a main asset to the production as without him people wouldn't have the knowledge of the local news.

Gordon Burns speaks with pauses in his sentences as he is reading the news from an autocue, he speaks in a steady pace so that the audience are able to understand what is going on and take it in, he also speaks in a serious tone however he will adapt the way he speaks depending on the news that he is reading in the clip he is speaking about politics so will speak serious though if he was speaking about the William and Kate marriage he will adapt his speech and change the tone to be more relaxed and happy. The language that Gordon will use is formal words however these won’t be as formal as channel 4 news as the audience that would watch BBC1 is wider than channel 4 as there are children’s programmes and teenage programmes also aired on this channel, Gordon also has a steady pace when reading the news this is because he will have to pronounce all of his words and if he was to read fast the audience may not understand what he is saying so reading steadily every audience will be able to follow what he is saying. However the news that Gordon Burns presents for is BBC North West which means that only a smaller audience will watch this news as its a local area and his accent could be slightly regional. 

Gordon Burns (the presenter) is wearing a suit and tie so he looks formal and professional as he is going to be delivering the news and will need to be taken seriously. Gordon will not show any facial expressions when reading the news for example if he was to be smiling when reading about a politic matter this could make him come across as happy about matter or not taking the news seriously, also if he was to portray the wrong facial expressions he could come across as bias. Gordon does not use a lot of body language when reading the news from the table as he just needs to get the news across to the audience though when he is interviewing David Cameron he uses hand gestures for example pointing at David Cameron with his hands shows that he is giving the questions directly to David and shows his authority that it is him who is asking the questions. Also when interviewing Gordon has his legs crossed over and is leaned slightly on the arm of the couch to show that the interview will have a relaxed atmosphere and that he is not going to be firing quick fire questions at David Cameron also doing this will make David feel more comfortable to answer questions. The body language Gordon Burns portrays is appropriate to the audience the audience will know that the news that is going to be read is formal and as this is appropriate to the type of audience that will be watching this news also the body language within the interview is showing the audience that the information he wants to be giving out is meant to be aimed towards David and that they understand. Even though the news is serious if there is a light hearted story on the news or a fun story Gordon is able to change his body language and tone to show that this is a fun story whether this is using hand gestures and smiling with a more upbeat tone to his words.

As this is a news programme we are most likely to see Gordon within a studio set where the news is filmed each time however sometimes a news package could be created where one of the news readers would have gone out and filmed something.  The type of audience that this would appeal to is E to C1 in the social economic scale as Gordon would appeal to the elderly as he may appeal to their age group however also as this is the news this could also appeal to office workers and more, this programme is on around 6:30 meaning that people would have finished work and will just be settling down. Within the VALS category this type of news broadcast would appeal to Survivors as they are the elderly and thinkers as thinkers like to be informed with what’s going on locally.